Both MACRO and MICRO environmental factors affect every business. The top management has been addressing more customer relationship management concerns in the past few years. These concerns include

• Customer retention and promotion of loyalty
• Customer acquisition (about new customers)
• Salesforce reinforcement as a motivational aspect
• Effective marketing and sales activities to push products and services in the market

Based on our accumulated experience through successful completion of projects, Al-Safwa Consultancy emphasizes the following segments;

• Communication – This helps understand the customer better
• Co-Growth – The company and the customer grow together
• Co-Creation – Creation of new values with the customer

These support CRM activities for companies that are looking to enhance their revenue

Competition is on the increase and with the evolution in technology, where we are constantly using social media and mobile devices, consumer needs are becoming more diverse every step of the way.